Mohamed Al Awadhi

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Creators without Compromise: Mohamed Al Awadhi (taken with Fujifilm X100)

The Wild Peeta co-creator has always been an avid fan of technology and new ways of communicating. The story of Wild Peeta and the Al Awadhi brothers is one that holds a lot of inspiration and testifies to the power of connection. Mohamed’s love for adventure and his creative approach to risk-taking has urged us to ask him to be one of our ‘creators without compromise’ series with Fujifilm.

See below to learn more about Mohamed Al Awadhi's uncompromising creativity and to view some candid images from a week in his life captured with the FujiFilm Finepix X100.

Creators without Compromise: Mohamed Al Awadhi

Socially Connected...

[is] An idea that took so many years to develop, flourished through the simple use of social media outlets. Wild Peeta is a prime example of drive and inspiration. The concept is simple, merging tradition with technology. The execution is what made and makes all the difference.

On the Road...

Wild Peeta has always been a super-connected venture, and Mohamed is taking the concept of a connected world to test on the road (the big road!). Peeta Planet is a new TV show and an even fresher concept. A reality TV series powered by social media and crossing 6 different countries.

Check out Mohamed's photos below! Photos taken at Wild Peeta (Dubai), The Shelter (Dubai) and at shoots for Peeta Planet at Baniyas Island, Abu Dhabi.

Follow Mohamed @wildpeeta and @peetaplanet!

All photos taken with the Fujifilm Finepix X100 camera.