Makshoof Film & Nokia E6: Stay Connected

Amr El Shamy - Winner of 'Stay Connected'

Modern-day mobile technologies have taken our world by storm. Smartphones are not a luxury anymore, but a necessity. And what’s a better way to portray that but with a creative TV commercial? Read below for details on the winning Stay Connected commercials!

We spoke to the winners of Stay Connected - And found out a little bit more about their work.

AMR ELSHAMY: STOP MOTION

As the only entrant from Egypt in the latest Makshoof Film & Nokia E6 opportunity – Amr El Shamy proved that his use of the stop motion technique was a winning idea “Before I started executing the video – I learnt about the product (E6) and its advantages to the user. From there I decided to use the stop motion technique to put forth the idea of connectivity in the best way possible. I started with the simple idea that world is made of ‘green’ & ‘blue’. And that when these two parts come together we all connect [look at the storyboard]”

A snap of Amr's Commercial Storyboard

And as to his aspirations and influences – Amr says “My lifelong dream is to be a film director. I was very excited by this opportunity and found an overwhelming level of support by everyone around me.”

SAAD: STAYING CONNECTED AROUND THE CLOCK

Saad, the youngest Makshoof Film entrant, shared with us his vision of a perfect commercial for the Nokia E6. He highlighted that phone’s many capabilities in a very entertaining and eye catching ad. “It was a wonderful experience and I had a lot of fun making the commercial. I want to work in the film industry one day as I love making videos and films on a regular basis. Being a part of this competition gave me a very good push in that direction.”

And if you want to take a look at rest of the commercials for “Stay Connected” – then just click here!

 


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